Download The Joy today!
The Joy is an interactive coach that helps you to quit smoking. With the support of The Joy you will be able to quit within 3 weeks. The application works as a personal coach that is by your side throughout the entire quit smoking process: from your last cigarettes until you’ve gained confidence as a non-smoker.
The Joy is based on psychological induction created by Doctor Miquel Masgrau on the basis of his professional experience with addictions and the proven usefulness of his book The Joy of Quitting Smoking.
How does The Joy of Quitting Smoking work?
The Joy converts your iPhone or iPod Touch in an interactive coach that is by your side from your last cigarettes until you have become a confident ex-smoker. By pressing the little figure you will receive personalized messages and exercises adapted to each of the 3 stages of the quitting process.
As strange as it might sound, you will be smoking during the preparation phase!
The preparation phase lasts seven days. During this stage, you are still a smoker, and that’s ok. You are preparing to change you life and that needs preparation. But you’ll have to press the figure every time you smoke a cigarette. This is the type of message that will help you get prepared:
“While consuming this cigarette, imagine yourself happy, content and without smoking.”
After the first 7 days with The Joy you will quit smoking forever!
On day 8 you stop smoking forever. We will send you messages to support you and to celebrate your accomplishments, so that you remain unyielding in your status as an ex-smoker. Moreover, you’ll be able to press the figure every time you feel like smoking a cigarette. The types of messages that will help you remain steadfast in your intention to quit smoking are:
“Remember that you can’t fell a great oak with one stroke. Every time you don’t succumb to your urge to smoke, it’s as if you made one more stroke. You’ve already got less to go.”
On day 22 you will be a non-smoker! But The Joy will stay with you for as long as necessary.
After 22 days with The Joy you start the maintenance phase and the application will help you avoid relapsing. During this stage, you will be able to keep pressing the figure at your most critical moments. Stay strong! The help and the messages will only cease when your urge does too.
The application The Joy is the result of a joint venture between Ideas for Change (www.ideasforchange.com) and MUBIQUO (www.mubiquo.com). Ideas for Change is responsible for the adaptation of the book “The Joy of Quitting Smoking” and the interaction design for mobile uses, while MUBIQUO shows responsible for the technical development.
