Because sometimes things are just a bit done!
Doing It is the only to-do list that allows you to keep track of how done things are! Life isn't black and white and nor is Doing It. Create an item to do, select a tag, due date then track your progress.
Things might not get ticked of the list - but at least you can see some progress!
Share your list between devices... Share a login with your partner and the days of saying "Yeah, I am just doing it!" are gone!
Bug fixes.
Data sync login and logout.